Preliminary free association sketching opens to mind to hidden connections that give a logo deeper meaning and resonance. This process helps whittle down initial ideas into the gems that become solid concepts for digital refinement. Key ideas that stood out was the letter ‘A’ and the shapes within it (triangle). The triangle can symbolize strength, flexibility, progress, and other positive traits that I felt would be well utilized in my logo. I wanted my logo to illustrate qualities that I sense in my personality and in my creative work.