Best Tool & Engineering Website
Best Tool & Engineering (BTE for short) is a small plastics and injection molding company in Clinton Township, Michigan. BTE is owned and operated by Joe Cherluck, a hard-working man dedicated to keeping his company running smoothly and staying at the forefront of the business and manufacturing worlds. Joe and his team of skilled CNC machine operators and mechanical engineers create innovative products in an efficient, cost-effective manner.
Click below to see the live website
My role as web designer and as part of the BTE crew was to redesign the outdated website. My main focus was who would be using and viewing BTE’s site and to design the content and layout around the user’s needs.
Keeping the business owner's goals in mind was also a priority. The business goals consisted of redesigning the existing website to keep up with current trends, making the website more aligned with company branding and identity, as well as increasing business and web traffic.
Responsibilities included:
• Engineering industry research
• BTE company research
• User Analysis
• BTE Website analysis
• Content Plan
• Study other manufacturing websites
• Wireframe sketches and refinement
Wireframes
